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7 Traffic Generating Sites You Never Heard of But You Should Be Using Now
Free Traffic Generators are HOT!There are tons of free traffic generators you can use to buildtraffic to your site. Some are better than others, but beforeyou go signing up for 50 accounts, let me give you a couple oftips, as well as seven sites I think ...
How To Get Rich ONE Site At A Time!
Are you fickle? (Do you even know what "fickle" is?) According to Merriam-Webster Online, "fickle" is defined as "given to erratic changeableness." And when it comes to website success… If you're fickle, you're in a pickle! One of the biggest problems ...
Making Your Web Site Pay With Adsense
Did you know that you could turn the tables on Google and actually use its search engine to generate money? Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that the ads are related ...
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1. What are all the product's benefits? 2. What are all the product features?
3. How is the product different and better than the competition?
4. What does the buyer expect when he spends his money for this product? Do we deliver?
5. What methods, approaches and sales techniques is the competition using?
6. How does the audience for the product differ from the general public?
7. How much can the buyer reasonably expect to pay?
8. Does your average buyer have a credit card or checking account?
9. Will the product be purchased for business or personal use?
10. Can you expect to get multiple sales from your buyer?
11. What is the logical 'back end' product to sell someone after he has purchased your product? ['Back end' refers to other products in your product line you can offer to someone who has bought the primary product featured in your ad]
12. Will I need to show your product in color?
13. What is the total number of potential customers for this product?
14. Who will buy your product, i.e. teens or seniors, men or women, executives or blue-collar workers?
15. Is there a market for overseas sales?
16. Should I offer time payments?
17. Will the product be a good gift item?
18. Should my copy be long or short?
19. What should the tone of my copy be?
20. Should I test the price?
21. Should I test copy
approaches?
22. Is there a seasonal market for the product and are you taking advantage of it?
23. Are testimonials available from satisfied customers?
24. Do I need photographs or illustrations?
25. Which appeals have worked in the past for this product?
26. What objections might arise from a prospective customer? How can I overcome these objections?
27. Should I use a premium?
28. Should I offer a money-back guarantee?
29. Is this item also sold by retail? Are there price advantages I can stress for buying direct from the ad?
30. Should I consider a celebrity testimonial?
31. Can I tie in my copy to sonic news event?
32. Can I tie my copy to some holiday or seasonal event?
33. Does the product sell better in a particular region or climate?
34. Should I consider using a sweepstakes?
35. Can the product be sold through a two-step advertising campaign? [Ads generating queries rather than direct sales]
36. What must I do to convince the reader to buy your product now?
37. Can I use scientific evidence in my sales approach?
38. Have I allowed enough time to write, design and produce my copy?
39. Can I get the customer to order by phone?
40. What approaches used to sell this product have been unsuccessful?
41. Can I get powerful 'before' and 'after' pictures?
42. Assuming the ad is successful, is the client prepared with orders?
Copyright Alan Richardson
About the author:
Alan Richardson is a well-known internet consultant and publisher with http://www.optimalwebservices.com - a Web resource firm in North Easton, Massachusetts, offering free advice and information for web-based small businesses and entrepreneurs.
To read other articles by Alan, click http://www.optimalwebservices.com/articles
To signup for the free 'Optimal Web Services for Small Business' ezine, click http://www.optimalwebservices.com/subscribe
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